Dental SEO and How it Can Help Dental Practices Attract New Patients
Search engine optimization (seo) is a process of optimizing a website to improve its organic ranking on search engines like Google. Dental SEO is a key component of any digital marketing strategy and can help dental practices attract new patients.
Search dental SEO look for keywords in your site copywriting, a website’s domain name and its page titles, as well as how often you post content. You’ll also want to make sure your website loads quickly, is mobile optimized and utilizes schema markup – a piece of code that helps search engines decipher your site and show rich results on search pages.
Keeping your dental practice website fresh and up to date with relevant keywords is one of the best ways to drive organic search traffic. This includes adding a blog and regular dental service pages that include geo-locators, services offered and frequently asked questions. You’ll also need to update your office hours on your website and in your Google Business Profile, and check the accuracy of your keywords using tools like web analytics.
Understanding Dental SEO: A Comprehensive Guide
Another important aspect of local dental seo is registering your practice with Google My Business and making sure your information is correct. This will ensure that your practice shows up in the “Google Maps” section of searches and that you’re listed with other businesses that offer the same services as your dental practice.
It’s also a good idea to focus on getting reviews from your past patients and encouraging them to post on Yelp or other review sites. This will give you a leg up over competitors who don’t have reviews and also shows searchers that your dental practice is trustworthy and legitimate.