Pinterest Ads Best Practices

pinterest ads best practices

Pinterest is a visually-focused social media platform and its ads are no exception. To be effective, ads must grab attention with bold product visuals and no-nonsense ad copy that nudges audiences to take action. In this example from mattress firm Casper, the brand’s logo is unmissable and strategically positioned in the centre of the ad to drive visibility.

Pinterest ads run on an pinterest ads best practices system, with advertisers bidding on the amount they’re willing to spend to achieve a campaign goal like website clicks or mobile app installs. They’re shown to users who browse categories related to the campaign’s objective, as well as those who search on the platform for keywords associated with the ad.

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To maximise their impact, promoted pins – the static, clickable version of regular Pinterest content – must be carefully optimised. They should be colourful, clear, and easy to read. Text overlays can be a useful way to communicate key messaging in Pinterest ads, but don’t overload your assets with words – it’s important that the visuals themselves are strong enough to stand out on their own.

Depending on the objective of your campaign, you may also use video pins to engage and inform audiences. These eye-catching videos are recommended for six to 15 seconds and can be played with or without sound – remember that not everyone browses Pinterest with their sound turned on! Lastly, Collections ads – which appear in Pinterest’s mobile app feeds and combine a single hero asset with three secondary creatives – can be a great way to show off your full product catalogue.

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